WEB CONTENT, CONTENT WRITING

This requires a different approach to write, than that is done for printing and
publications. Writing contents on the web is altogether a different skill and technique, that has to be tuned into writing articles, or it could be to sell product or service or something personal on your blog.

The 1 thing makes you stand out of the crowd is, which makes people come back to your site again and again, or make them read your article and also recommend others to go through the article. The content has to be crisp, compelling, relevant, interesting, unique content, updating content and timely. One more important information is that, any visitor has to find all that he is searching to be relevant and also easily findable with minimum clicks (or moving to multiple pages). If the content is all plain, then there is no difference in your site and others. So, you have to make is clear that, the important and search-able word has to be search-able or EYE-CATCHABLE. Also that if you have a very huge article that can go on scrolling, then its better either ti use multiple pages or give the gist of the topics and
link them to the article; this makes the article more readable, and you need not put all the content in a single page and make it look cumbersome to read.
The content has to be presented in such a way that, people who have less time / patience or both just scan the content, and have to catch the word immediately that they are searching for. Then we can make the visitor to read our article, else they go to another search.
some important points that has to be kept in mind are:

1. Keywords: this has to be clear, selected, bold, different size
2. clear title: we can make the title more artistic or fun filled. but the visitor may not search for that word, or the spider wont take that word as a genuine word
3. Be short and sweet: As far as possible don't make the paragraph run to as big as a page. Cut them at suitable lengths and make them more clear and use simple language thats understandable by everyone.
4. Sales language: Preferable don't overuse the sales language, which may make the visitor feel alienated.
Another important point is that always scan your contents from the visitors angle. then you can know what others can field.