SEO: PART 5

MONITORING:

Monitoring is basically getting back to the article after few days/weeks of posting of articles, so as to assess ourselves. This helps in auto correction of our article from our angle angle with a fresh vision.
There are three basic yet critical steps to the monitoring process. They are:
1. Monitoring your rankings
2. Monitoring links
3. Monitoring changes in the search engine environment

1. Monitoring your rankings: This can be done in a number of ways, either manually, or using softwares, or online services to check the ranking.

2. Monitoring links: It's a good practice to schedule weekly checks of how many backlinks you have detected by the major search engines and also check to see how many your main competitors have. While you should always be generating more inbound
links for your site whether you see your competitors doing so or not,thinking that a silent shore can create a greater threat. So always be careful in monitoring and never stop or show any slack from your side.

3. Monitoring changes in the search engine environment: The last thing you will have to monitor is for changes with the search engines themselves.This means what internal changes are done in the site itself, like the search engine algorithm

THE EXTRAS:

Some of the important things that has to be kept in mind are:
* their position
* their PageRank
* their Alexa rank
* the total number of backlinks to their site as seen by Google
* the number of their site pages indexed by Google
* their keyword density for the targeted phrase
* their title
* their H1 tag
And if you are looking at a more detailed angle, then it must include:
* the backlink URL
* the backlink domain
* the IP address of the backlink
* the PageRank of the backlink from that page
* the specific anchor text use for that backlink (or a note whether it was an image)
* the title of the page linking back
* the Alexa rating of the page linking back
* the top three keyword focus' of the page linking back
* the number of links pointing to that page
* the number of outbound links from that page