Monday, October 1, 2007

HitTail Helps You Build Web Traffic Without Advertising

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Using the HitTail service, you can (1) track the keywords that people are using to come to your site or blog, (2) extract the keywords that matter most into a handy list, and (3) use those keywords in future articles or blog posts that you write.

The idea behind HitTail is to increase the organic (non-paid) search traffic to your site, by revealing the keywords that visitors are using to find your site so that you can build on those to attract even more traffic.

HitTail is based on the premise that search traffic tends to come from a “long tail” of smaller keywords, rather than from a few major keywords. For instance, HitTail tells us that here on Small Business Trends the top ten keywords account for only 8.7% of all search traffic. The vast majority of search traffic (91.3%) comes in dribs and drabs from thousands of minor keywords. You can see how powerful those minor keywords can be, if collectively they are driving over 90% of the search engine traffic.

Now, take it a step further. What if you had a list of those minor keywords, and used them when writing blog posts, thereby attracting even more traffic for those keywords? And did it all without paying pay-per-click charges to grow traffic? That’s what HitTail is designed to help you do.


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