How Adobe Social Helps Maximize ROI of Social Media

Adobe Social is conducting a free, live webinar on Tuesday that is sure to be pretty interesting. Craig Stoe and Jeff Feldman from Adobe will be showing off their solution to integrating social media efforts to maximize the ROI of social marketing. They’ll focus on how you can perform scalable execution and measure your results.

  It’s slated for noon ET, 9 a.m. PT on Tuesday, March 27. It’s free. So hop on over and register.

Social Science & Social Media

An article on Social Media Today, talks about the relevance of social science and its relation with Social Media. Social Science as we know is the study of society and relationships. We are all born into a society and are constantly communicating with people around us. The need to interact and communicate is what keeps a society/community well bound.

Similarly, Social Media is all about communicating and engaging with customers across channels online. With the rise of Facebook and Twitter, networking is just a click away. Brands need to engage with customers in a way that allows people to share and exchange information. Social Media is all about gaining visibility by developing human relationships. Posting content or talking to your customers increases loyalty and helps you win new customers in the process. This creates credibility and trust.

It's important to have friends, to share knowledge and information, to network and make life a bit easier. The same applies when it comes to virtual friends. It's great to see that you got a whole lot of friends out there. (The average number of friends a person has on Facebook is 150.) It overwhelms us when we get so many friend requests, likes and comments. There is a transformation taking place; we are a whole new personality. We love talking to friends via a wall and through pokes. It keeps us going. Social Media is changing the way we maintain relationships.
What we do in life is replicated online. Take for instance, LinkedIn- the fastest growing PNS. We all want to be recognized for our work and our skills and talent. A LinkedIn recommendation is a great way to get noticed for the right reasons. Twitter allows us to share information to a whole lot of people with similar interests.

There many such examples of online activity that is closely related to 'social science'. Social Science is the way forward in Social Media.

Unlock Your World With Foursquare

A geo-location based mobile social media tool which lets other users know where they are by ‘checking in’ at locations and you may also earn rewards & badges by checking in’ frequently.
Foursquare can be used whereever you go be it at an Airport, public transport, museum,concerts, restuarants etc… The maximum ‘check in’ at one particular place or regular ‘check ins’ makes that user the ‘Mayor’ of the particular place. You can also see who else has ‘checked in’at the particular location. One can even add or plot the details about location on the map you are at, if it is not yet on Foursquare.
Foursquare can be a powerful tool for businesses. Foursquare is collaborating with restaurants and service providers to offer promotions for those who check in to their location with this app. For businesses, Foursquare“check-in” has become the equivalent of a new “fan” on a Facebook fan page. One such example is their recent partnership with Starbucks. As of March 11, 2010, frequent Starbucks customers who ‘check in’ at locations using Foursquare will earn customer rewards.

Download the Foursquare app to your cell phone and instantly link to your address book and Facebook and Twitter accounts to discover where your friends are hanging out. See if they’re near you by looking at where they’ve recently checked in.