SEM includes all online marketing related activities on any search engine to get better results like Pay Per Click (PPC), SEO (Search Engine Optimisation) etc.
The search engines (SE) today can be classified as Organic SE and PPC Search Engines. Organic will include engines like Google, Yahoo etc and PPC engines include MIVA, Search123 etc. PPC search engines show only sponsored results and there are no PPC search engines in India right now.
Pay Per Click
PPC is defined as the guaranteed placement of a small "ad" on the search results pages for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their landing page
Pay per click, in other terms is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC)
PPC Search Engines - Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users.
Major PPC Search Engines:
1. Google AdWords
2. YSM (earlier Overture) PPC Ads
3. MSN AdCenter
4. MIVA
5. Enhance
6. Mirago
7. Kanoodle
8. LookSmart
9. Search123
10. Kanoodle ETC
Types of PPC
Keyword PPCs - Advertisers using these bids on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser’s links appear in order of bidding.
Product PPCs - "Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison engines or Price comparison engines. Examples are BizRate, NexTag, PriceGrabber, Pricescan, Pricewatch, PriceLeap, Shopping.com
Service PPCs - "Service" engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular product appear letting users sort their results by price or other methods. Examples: NexTag, SideStep, TripAdvisor
Some FACTS about PPC
1. Google and YSM offers the best PPC programs and always prefer them.
2. Google and YSM make only 60% of the market share (this would be more than 90% in india) and rest lies with other PPC SE
3. Google has the greatest reach but conversion rate on overture is high as per my working with various companies.
4. Go for different SE for reaching out the max no of eyeballs
5. PPC is the fastest way to promote your website on any search engine and it gives you immediate returns
6. If you are planning to do PPC, you must know what it is and how and from where Search Engines give you clicks.
I hope this knowledge will be beneficial to some of the new people who want to know all about SEM & PPC.
1 comment:
Hey this kinda marketing is catchin the trend's fire, as it is new to the marketing world, i think its the next big thing on the internet marketing,,,,for various products and services!!!!!!!!!!!!
Post a Comment