This is the way you decorate your house. put the most beautiful thing in your house in the visible part and less important in the other rooms. Similarly we have to keep the most important content readable- to the visitors and to the spiders. the easier for them to scroll through, the better is your site. The more the code we have the spiders take more time to go through them which is dangerous, also it may hamper the ranking. so keep it simple and small. trim it manually, or use a better tool that does a fair amount of good job. The spider scrolls from top to bottom and from left to right. After writing the contents optimize it. Then create Meta tags that fit your keyword choice. The two most important Meta tags are the Description tag and the Keyword tag. Your description should highlight your keyword phrase, keeping it focused, to the point and readable. Your keyword tags should also be focused using each keyword a maximum of 3 times in any set.
Next move onto Alt tags. Though it is good practice to add Alt tags to all your images the spiders only put weight on those that are contained within links.Another great place to add a link along with its Alt tag is in your header image. Linking this image to your URL adds the ability to make the first thing the spiders hit within your tables to at least hold some content that "matters" rather than simply a static image.
H1 tags are important to use. We can use H1,2,3,4 tags. H1 being the most weighted then H2, H3 .... The size of H1 must be highest, then H2, H3 ...
CONTENT OPTIMIZATION:
Alongwith the better quality content what matters is the number of links that is getting attached to our site than ours getting linked to others. There is one more thing that has to be kept in mind that, what google ranks higher may not be done by other yahoo or others and vice versa is also true.
some of the important things that has to be kept in mind are:
1. Heading Tags
2. Special Text (bold, colored, etc.)
3. Inline Text Links
4. Keyword Density
1. Heading tags: These are the ones that indicates the visitor and the spider what the content talks all about. The first of this has to be boldest and largest (w.r.t subsequent headings).
When using your heading tags try to follow these rules:
* Never use the same tag twice on a single page
* Try to be concise with your wording
* Use heading tags only when appropriate. If bold text will do then go that route
* Don't use Cascading Style Sheets (CSS) to mask heading tags
Preferably don't use more than 2-3 headings, and keep it in mind that, the size and bold has to be of the decreasing order and never the same for subsequent headings (it looses crawling or will be considered as spam ).
If you have a long heading, then the consideration to be given to the keyword reduces.
So have a short heading thats descriptive and doesn't swallow the opportunity of the
keywords. Dont over use the tags throughout the page. If you feel that the content so very important and have to use multiple heading tags, then its better that you divide the content to many pages, each with its own tag and keyword target possibilities. Bolden only those that are really important, use caps letters, underline the required words, italize or color the important words, not all. Don't make the page look like a collage, or like a colorful love letter. Give proper spacings to headings and contents or subheadings.
Keyword density:
This is the percentage of your total content that is made up of your targeted keywords. Generally this is fixed to range from 3% to 10%, although there always a debate on this magic number. This varies from site to site, and not constant either.
There are many unethical methods that can be adopted to dupe the search engines and stay on top, but this is temporary, as the competitor doesn't want his cheating competitor to lead and if the cheating is reported, then you could be well penalized or spammed.
No comments:
Post a Comment