SEO

some of the common mistakes that people make:

1. Lack of Targeted Keywords and Phrases: Its only the keywords that leads a reader to you. The crisp and search-able keywords used, then the reader will definitely come to your site.
2. Poorly Written Content: If the keywords and the content doesn't match there's no much to do further. Neither the reader or the spider wont scan your content for the mismatch. More related content w.r.t the keywords fetches the spiders and the readers more frequently.
3. Black Hat SEO techniques: Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. They might rise the page ranking quickly, not always thats the truth. Once the spider comes to know about this, then it rules these sites as spams.
4. Using Meta Tags improperly or not at all: Meta tags include title tags, keyword tags, and description tags. Make sure to include all these tags in every page of your site, and target them for each individual page.
5. A badly designed site: Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics.

Search Engine Optimization is not too difficult to understand and implement. If we are having a good knowledge about the basics then there is no reason to look back. It is a myth of people if they feel that the search engine optimizing is difficult or not for them. Many people can do the optimization to certain extent, but need more perfectionist touch to earn that extra praise. We cant learn all the things on this earth and is also not so necessary to do so for our work. so stick to the basics and we can create wonders and make a beeline of visitors into our site. Its not that just after the content is submitted to the web launches it immediately and people will read it. the content is just 1 among millions of contents, and its this SEO thats makes you stand out of the line and project you. Also that don't make the mistake of doing all the optimization at the end, as and when possible give the required touches and finally give it a go and see the difference.
If you haven't started doing the optimization, then start immediately, and from the most important and most read page of yours, to attract more visitors. after this, slowly move on to all the pages and finish optimizing all the pages of your site, plus keep the strategy going on from that stage and optimize all the new pages as and when they are done.

This is one of the ways to update your website. The target should just not to be on the top of the search engine, but to stay there and to attract more visitors to it. for this, regular optimization is necessary. Its not that once the optimization is done, it doesn't need any more, we need to keep an eye on each and every article, so that every article fetches the same amount of traffic. Its not that only after doing optimization the site gets more rank, but the truth is, that may not be the exact cause, however that optimization adds more value to the existing one.