This is one of the powerful tool in the SEO quiver.
Internal links can do:
1. getting your website spidered
2. Build the relevancy of a page to a keyword phrase
3. Increase the PageRank of an internal page
1. getting your website spidered:
Its important that the spiders crawl all the pages of our website to increase the rank and also that it also increases the number of phrases that your website has the potential to rank for. Pages can be hidden from search engines if the linking is done in a way that they cannot read. This is the case in many navigation scripts.
Also if the images are text based and linked then the spider links those also, as the
spiders don't read the images and the chances that the images can be skipped even though it may have a greater relevance to the content. so its better that we convert the images to the text format and allow the spider to scroll this also.
2. Build the relevancy of a page to a keyword phrase:
1 of the thing that has to be kept in mind is that, not all the pages in our websites are equally ranked. This is more important, because generally the home page is used to rank all the other pages, so if you have a better ranked page then link it to the weaker ranked pages and thus increase the rank, The other thing that may happen is that by doing a wrong linking the rank of the well statured page can come down. so a greater caution has to be kept in mind.Generally the home page is ranked higher than other pages, and all those pages that are closer to the home pages gets a better rank than other pages. Also that the page thats linked to the home page is ranked higher even if its far away from home page. This doesn't mean that all the pages has to be linked to homepage to get a better rank, and if done can look unattractive. It's important to pick solid pages to target keyword phrases on as you don't want human visitors going to your "terms and conditions" page before they've even seen the products.
Ways to improve internal linking structure:
1. Text link navigation
2. Footers
3. Inline text links
1. Text link navigation:
found in the left part of the page generally.
2. Footers:
Keep your footers clean, use the anchor text well, and link to the key internal pages of your website and you will have a well optimized footer. You will also want to include in your footer a link to a sitemap.
3. Inline text links:
Internal text links are links placed within the content of your work. While debatable, inline text links do appear to be given extra weight as their very nature implies that the link is entirely relevant to the content of the site.
HUMAN TESTING:
This is like post testing. The human nature comes into picture here. The spelling mistakes, paragraph breakups, framing of sentences ... . Now go ahead and ask people to do the proof reading who have not read the article, as they will be like an intended visitor and the images,content mistakes, additional unnecessary stuff ... can be knocked off and further beautified.
The majority of sites out there either have their main navigation on the left or the top of the page. Its always better to allow the visitor check the gist of the contents then lead to a new page expanding the stuff + have a BACK click to lead us back to the same page, else the visitor can be driven away from the main page that he visited.
Quite possibly one of the most useful tools available is Clicktracks. This tool will show you all the very specific details of how visitors are navigating your site. This tool is many steps above your typical web stats, it will show you details so specific that you can not only see the search term a visitor used to find you but what search engine they came from and the path they followed through your site right down to which search term is selling the most.
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