1. Keyword selection
2. Content
3. Site structure
4. Optimization
5. Internal linking
6. Human testing
7. Submissions
8. Link building
9. Monitoring
10. The extras
KEYWORD SELECTION:
This is the most important step in the optimization process. If the exact keyword is not selected, then you will not maximize the ROI on the campaign. Keyword is not just about selecting the most searched words (or phrases), but select those that produces a good ROI for time and money. If the keywords that we are using are more scrolled than using what people search for, this increases the rank to a greater extent. There are cases that sites having highest number of searches is not necessarily the best target for your business.
At this point of time comes 2 things SEARCHES AND CONVERSIONS. It doesn't make sense to a business that gets great number of search and very little or no conversions. even if the search is little, and most of them are getting converted makes things working.
tools:
How do you know which phrases are even searched? Fortunately there are a couple great
resources out there to help you find out how many searches are performed for specific
phrases.
Some of them are:
1. The Overture Search Term Suggestion Tool (Here it doesn't recognize between singular and plural, mis-spellings ... are all lumped together)
2. WordTracker (the above disadvantage is overcome,but not mis-spellings)
keyword tricks:
Some of the common tricks that works sometimes are:
1. Think like a layman:
Think as if that you are not familiar with the industry. This helps in finding those keywords that a layman might search for, else we end up in putting those technical terms that a layman may not be aware of on a common platform.
2. think like an expert:
On the other side think like an expert who would search for those words who is in that same industry. There could be some of the words that are not used and can stand apart from our usage.
3. Dont target too many keywords:
Its a good idea to have many keywords in the kitty, but select only the gems, not some ordinary stones among them, else we might miss those that are actually required for our business. keeping focussed on the keywords will help in ranking our site higher always, than having too many and poor ranking.
Its always good to test the keywords through pay-per-click engines. Set up an account with a PPC engine and bid on the phrases that you would like to target. One most important thing that has to be kept in mind is that, these doesn't produce the best phrases, as the way these work is different than a search engine. So its not evident that the top rated keyword produces the best return, or not-so-sought-after word wont produce results.
CONTENT:
The content should have the following properties:
1. Unique and well-written:
2. Articles with links
1. Unique and well-written:
There is no alternate to a very well written content. it not only increases the number of visits, but also can help in bringing more links to your site that will again help increase your rank to a much greater extent. Its more important to put it there what the reader wants from your site, or what he expects. The internet is such a medium where you have to write to a person whom you don't know or his reactions. Here we must not actually sell our product, but must put it in such a way that entices people to come and purchase our product. The quality in the content converts the intended buyer to buy. a buyer if has decided to buy will buy, but with you there are many people who are standing in the competition to sell their product online. Its the content thats presented in the most impressive way that makes the buyer buy your product than from elsewhere. The content should just not speak, but should speak in totality from all angles, the question that the intended person could ask and wants to know. If your site has all these details answered and the best deals that around, be 100 % sure that this click can become a good conversion. With the technology thats getting along every person searching on the net knows what to search for and in multiple sites. once he lands in your sites and if he feels spending more time on your article or registers to your site, be almost sure that this click might turn into a conversion. The more time spent on a page means that your site is instilling a sense of trust, and this turns to your advantage.
If at any stage the visitor feels that he is not getting the information he is searching, or he has to do a research where to find it, he just comes out. The site should be organized in such a way that, its orderly presented, yet searcheable, and is appealing, and the visitor need not crack his head to search the information he wants. If we are keeping all informations grouped, then the grouping has to done is such a way that it indicates what each heading says, and where he gets what he wants. This categorizing is the most critical thing that makes the visitor hover the site for a longer time, else it take no time for him to exit. This planning has to be done more carefully and in a much better planned manner.
Also we have to make sure that at no point of time any page has the same content, or that leads to the same page. There has to be a revamp of the sites once in a while, but not too often, because a sea-change will make the engine spider consider it as a new site than old one, and the rank may vary or fall (chances of rising is bleak). If the engine spiders visit quiet often for the contents rank rises. but on the other hand if it visits for the unnecessary changes made else where, the ranking drop drastically.
One more important thing that has to be kept in mind is to proof read the contents, especially with those who are neutral or in line with the content. this helps in knowing what people want and on the other hand helps refining the content and also earn that extra buck. Along with writing articles to our website, writing articles to other sites can improve our incoming links, earn us a little money, our commitment and efficiency also increases.
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