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some of the common mistakes that people make:

1. Lack of Targeted Keywords and Phrases: Its only the keywords that leads a reader to you. The crisp and search-able keywords used, then the reader will definitely come to your site.
2. Poorly Written Content: If the keywords and the content doesn't match there's no much to do further. Neither the reader or the spider wont scan your content for the mismatch. More related content w.r.t the keywords fetches the spiders and the readers more frequently.
3. Black Hat SEO techniques: Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. They might rise the page ranking quickly, not always thats the truth. Once the spider comes to know about this, then it rules these sites as spams.
4. Using Meta Tags improperly or not at all: Meta tags include title tags, keyword tags, and description tags. Make sure to include all these tags in every page of your site, and target them for each individual page.
5. A badly designed site: Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics.

Search Engine Optimization is not too difficult to understand and implement. If we are having a good knowledge about the basics then there is no reason to look back. It is a myth of people if they feel that the search engine optimizing is difficult or not for them. Many people can do the optimization to certain extent, but need more perfectionist touch to earn that extra praise. We cant learn all the things on this earth and is also not so necessary to do so for our work. so stick to the basics and we can create wonders and make a beeline of visitors into our site. Its not that just after the content is submitted to the web launches it immediately and people will read it. the content is just 1 among millions of contents, and its this SEO thats makes you stand out of the line and project you. Also that don't make the mistake of doing all the optimization at the end, as and when possible give the required touches and finally give it a go and see the difference.
If you haven't started doing the optimization, then start immediately, and from the most important and most read page of yours, to attract more visitors. after this, slowly move on to all the pages and finish optimizing all the pages of your site, plus keep the strategy going on from that stage and optimize all the new pages as and when they are done.

This is one of the ways to update your website. The target should just not to be on the top of the search engine, but to stay there and to attract more visitors to it. for this, regular optimization is necessary. Its not that once the optimization is done, it doesn't need any more, we need to keep an eye on each and every article, so that every article fetches the same amount of traffic. Its not that only after doing optimization the site gets more rank, but the truth is, that may not be the exact cause, however that optimization adds more value to the existing one.

ONLINE MARKETING DICTIONARY ( K - Z)

16. Keyword --> Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (via a search engine). Identifying appropriate keywords and using them on a web site is important for search engine optimization. Keywords can simply be words included in the body text of the document, or added to the header using meta tags to increase the number of keywords. Using keywords in the title tag is also important. Selecting keywords, that match your target audiences' use of the web when searching your product, is a critical marketing tactic.

17. Marginal Costs --> Marginal costs are the costs associated with creating an additional unit of product. This is similar to variable costs, which are the costs that increase directly with the increase in production (unlike fixed costs). Digital products typically have very low marginal costs, when compared with traditional goods (materials, labor etc.) and if the product is distributed via a web site, then the marginal costs can be zero. The consumer is bearing the distribution costs, and there are no packaging costs. This is why companies are able to market their products for free on their web sites, in order to try to entice further purchases at a later time (in the hopes of creating lock-in perhaps).

18. Marketing Mix --> A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four P's.

19. Opportunity Costs --> Opportunity costs refer to the costs associated with giving up an opportunity. They are relevant in the marketing of digital products when one considers the value lost to the company when giving away a product for free. Since digital goods primarily consist of fixed costs and often have zero marginal costs then marketing strategy often dictates to give-away a version of the product to encourage consumers to upgrade at a later time (assuming lock-in etc.) The only cost incurred here would be the opportunity cost of the lost revenue from the consumers that would have paid for this version of the product in the first place. To avoid this situation, companies typically segment their markets, and offer a free product, with limited functionality (and no customer support or documentation) to a casual user group, and an upgraded version, at a price, with customer support etc. to a more sophisticated customer. The company will hope the casual users will upgrade to the upgraded version as they become more sophisticated users and more reliant on the product. They also assume the sophisticated user will not be satisfied with the free version, due to its lack of functionality. Eg: blogger and jot.

20. Search Engine Marketing (SEM) --> SEM comprises SEO and search engine advertising. Search engine advertising, in its current model, typically uses text-based advertisements that the marketer bids on based on the keywords the marketer wants to associate with the advertisement (contextual advertising). The business model is typically PPC. Goto.com pioneered the PPC model for search engine advertising. Goto.com was purchased by Overture which was ultimately purchased by Yahoo! Google's Google Adwords is the main competitor.
Both these networks supply advertisements for other sites.

21. Search Engine Optimization (SEO) --> SEO refers to the art of designing a web-site for better listings in search engines. This includes ensuring you have the appropriate keywords in the body text of the site, in the title tag and the meta tags. Google's PageRank algorithm also rewards sites that have inbound links, and even considers the anchor text of the inbound links. Search engines also reward sites with fresh content. Regularly updated blogs therefore serve as a good SEO tool.

22. Shopping Cart Abandonment --> Shopping Cart Abandonment refers to the loss of a customer who is going through the check-out process of an online transaction. Some statistics suggest that this can be as high as 75%. It is principally caused by poor usability of the site and the check-out process (too time consuming, too many clicks), and hidden shipping charges.

23. (Web) Spider --> A spider (also known as a crawler) is used by a search engine to
identify web pages in order to be cataloged in the database of the search engine (web site designers can also submit web pages to be cataloged in a search engine). Spiders therefore help search engines to keep up with the evolution of web content by crawling through the web seeking new sites. To control spiders in terms of cataloging a web site, a designer can include a robots.txt file that instructs a spider to exclude pages that are not to be cataloged.

24. Text Advertisements --> Text advertisements are text links that are paid for by the sponsors of the target page of the advertisement. They are a form of advertisement that can be considered more contextual (assuming the text link is relevant to the subject of the web page), and less obtrusive than other forms of advertising on the web. Text advertisements can also be used for affiliate advertising and the emerging search engine advertising programs from Google Adwords and Overture.

25. underdelivery --> delivery of less impressions, visitors, or conversions than contracted for a specified period of time.

26. Viral Marketing --> Is a marketing technique that takes advantage of a marketer's
customers in promoting the product. This technique was pioneered by Hotmail. Hotmail
launched its free web-based e-mail service with the tag line (at the bottom of each e-mail) "Get your free e-mail at Hotmail." As customers used this e-mail service, and were e-mailing others, they were effectively sending an advertisement for the product. This attracted new customers, who repeated the process. Once a critical mass of consumers were using Hotmail, a tipping point was reached, where the number of new users started to increase non-linearly. Hotmail soon became the fastest growing media company in history.

27. Web 2.0 --> Web 2.0 comprises technologies such as blogs, wikis, podcasting and RSS. It is a term that tries to embrace a participatory web; a web where all can now participate in content creation and consumption. It thus presumes that Web 1.0 was a 'static' environment.

28. Web Analytics --> Web Analytics is the field of data mining the data that is generated from those navigating a web-site. Web Analytics allows a site designer to understand the flow of those going through a site, essentially measuring the behavior of the site's users. Which pages are most popular, which are the entry and exit points, and which are the referrer URLs. Metrics used include page views, hits, sessions and impressions. There are a number of software providers who provide web analytics tools, and a host should also provide this service to its clients.

29. Weblog (blog) --> A blog is a website that is updated frequently by its author, in a standard format, with the most recent entry at the top, and older entries archived. Each entry is a unique URL, a permalink. Entries also include trackbacks and the option for allowing comments. Blogging software (such as Blogger.com and typepad.com) allow anyone the opportunity to be a publisher on the web (no need to know html), thus truly democratizing the process of publishing information (a potential threat to traditional media organizations). Blogs are used to annotate and collect news sources across the web; used as personal journals and for sharing experiences; and used by businesses to reach out to their customers and engage in conversations.

30. Word of Mouth Marketing --> Word of Mouth Marketing (WOMM) refers to the marketing that can be gained by actively engaging customers to share insights with each other (create buzz that goes viral). WOMM has clearly been around since the inception of marketing, but has gained more prominence with the evolution of the internet, and the ease with which customers can share their stories. Web 2.0 technologies such as Blogs and News Readers are enabling WOMM. Discussion Boards have helped customers form communities. Good WOMM relies on great products that customers willingly evangelize. Marketers have been prone to try to 'effect' this by incentivizing 'fake' customers to talk about their products. This can backfire.

IS YOUR COMPANY UNIQUE!!!

Blogging is not just for the tech savvy person, or who is more technical. Today the world of blog has expanded, and even the non-technical person can use it with ease. There are a lots of tools also available to do the job, to an extent that it looks almost like a professional blogger to a non-technical blogger. Blogging is not just about writing, but reading too. Using the power of RSS feeds (RSS stands for Really Simple Syndication) and feed readers, company can search once and subscribe to feeds delivering real-time news and information on your industry and your competition.
If you are already having a website of yours, or are finding any info on a company what do you do? The most expected answer is search through the GOOGLE. On the other hand do we really do the SELF-TEST, of keying words into the google and finding if our company features into all those key words? Many wont be doing this. We can see that our company featuring in the latter half of the page or beyond the 1st page, then you have just made the page, not putting the required effort into it. All those people whose websites are featured in the top slot doesn't remain in the same slot if a regular updation isn't done on it. what we can say is, a web page transforming into a cob-web.
At this stage of fading over the internet, the business owners catch hold of webmaster or design company that created the site. Many a times its not the fault of these people. If regular posts dont go into the web page, what can a designer do?

There are many techniques to raise the ranking of the blog. A simple thing called SEO or the Search Engine Optimization. Along with this, regular posting of Quality contents rises the ranks. Generally 3 to 5 postings makes a good rise in the ranks. As more people find and link to your quality posts, they become more "relevant" to the search engines and the site rises in the rankings. By linking your blog site to your corporate website, you can complete the circle and drive more people through the front door. Of course, simply posting random thoughts about the weather will not attract the masses.
Business blogging is really two-way communication between a business and its clients or potential clients. Blogs provide the platform for your company to become more findable and for the public at large to comment and link to what they're reading. The most common blogging platforms today are: - Blogger(www.blogger.com), WordPress ( www.wordpress.com), and Typepad (www.typepad.com). Although each one have their own strengths and weaknesses, they allow to create and upload at zero or no upfront costs. It might be that we might transform all of our company's (or corporate site) to blog, its the findability or searchability the main concern for which we blog.

Try being different/unique in your approach. like, Share stories that highlight interesting customer service experiences. Share your unique ability to resolve problems and satisfy customer demands. Share what went wrong at what place and how it was fixed by you and what you learnt out of it. Discuss the specialty in the solutions that you provide, or solutions that were special to you/ your company. highlight the special offer that your company is floating. A blog need not be a blog. Some of the photographs that show that not only you care for the customer and provide all the solutions that they need, but also like a cool dude the next door, who can be approached for any help. If your blog is more friendly and sharing informative information, you can be on top. You can also feature all those special thanks that the client gave you, or the talents that your company people have other than expertise in giving the right kind of solutions to the problems at the right time. All these features might really boost the relation of the outsider with the company.

Free Links to your Blog: Enhance your Blogging Efforts

Networking is a very significant concept of free marketing. When you visit an auto blue book site, you get all the information about insuring your car, banks, and financial institution who consider you eligible for a loan. Therefore, you have entered a market with a specific purpose and getting other information that could be relevant to serve your requirements.

Links are thus crucial to the success and sustenance of a site or blog. The web traffic rises if people find all that they are searching for, in your blog. This is effort saving for the prospects and they will be happy to find a comprehensive site that acts as a web-blog supermarket. Also WOMM, buzz marketing adds more value to it.

The best way to get traffic to your blog is thus to link up with other sites in a way that these will route traffic from their sites to your site every time. This is best done by the resource hook strategy where other sites link up with your site/blog for its content and quality irrespective of the fact whether your site has their links or not.


To make your business efforts cost effective you need to design your blog/ site carefully to draw in free links from similar bloggers. Exclusive, relevant, specific and exhaustive content, updated regularly and that incorporates relevant humors that supplement the seriousness of the content is the best way to attract them.Your efforts should be skillfully targeted towards convincing your competitors to consider you as useful resource that they have to link up to, to increase their web traffic.

Linking is also a deciding factor to judge the SEO efforts. Search engines rank and rate your site/blog high if other sites have linked you up in their web pages. Your rank tends to high if there are more links pointing towards your blog/site than the number of links that you are using in your blog/site. One-way links are more favored than reciprocal links while indexing your site. Quality of the links is equally important. It is always favorable that the links are coming from similar blogs related and relevant to your blog content.

You need to have your USP and an endearing formula to get free links from similar entrepreneurs striving to establish their presence in field of net marketing. You should be able to provide with adequate resource on the niche that you and many related blogs in the similar business domain are discussing right now. If you are successful in portraying yourself as a value added resource to your competitors then your competitors will link you up immediately to bump up their traffic flow.

You could be a quick comic relief, a blog that nurtures humor subtly, relevant to the current topics and discussions apart from the serious contemporary articles. This is adding extra spice or garnishing your blog with the flavor that many prospects look for in their untiring search for content. Comments and posts on current topics connected to your business is the best way to establish your position as the thinker-leader.