Thursday, February 7, 2008

Google Page Rank Update 2008

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Ok so 2008 gave us a decent page rank boost, we moved from a PR 1 to PR3. I'm still not sure what we did right. The biggest question though after the update was "Which is the best way to promote a website in 2008?" This is the most common question that are being currently asked in the seo forums at the moment. Google has, from what many forum members say, already had a pr update in 2008; this was perhaps just a partial update.

Page rank updates are becoming less frequent as the years go by. They used to be something to look forward to for the majority of webmasters, these days they are something to be quite worried about.

If you are playing by the rules as described in the Google webmaster guidelines then you will have nothing to fear. If you have been buying or selling links or have been participating in excessive link exchanges then you may be in danger of a page rank reduction or some other form of penalty. You may not agree with the rules, as many people certainly don't, but they are here to say. As Google states, it is our search engine and we will do what we want with it.

In my opinion, I would advise people to play by the rules. Cheating, by purchasing links, may work in the short term; however you should be playing the long game. Do not just think of tomorrow, think also of next year and the next five years.

You may want to be number one in the search engine rankings today, don't we all? Just think for a moment, the people who are number one may be buying links and when they are caught Google may well demote them some what.

Play by the rules, work hard at producing quality unique content and you are sure to succeed. There is a famous saying, cheaters never prosper!

However stay tuned for my next post which will be on How you can use the social media to get incoming links :)