Page Rank is one of more than 100 factors Google uses in the ranking of your website and your resulting position on their search engine. Sometimes no matter what you do, there is no guarantee that you will always be getting that great flow of traffic from Google. So, it is always better if you build the kind of traffic that Google can’t take away from you. Here are some ideas from Pat B. Doyle.
Encourage your visitors to subscribe to your RSS feed
Once people have subscribed to your feed, they will be able to find you even if you are not indexed in Google at all. Encourage people to subscribe, and be sure to keep giving them good content so they don’t unsubscribe again.
Network in your niche
Networking within your niche can take many forms
- Comment on other blogs.
- Join forums in your niche.
- Become friends with other bloggers. Link out to others.
- Use social networking sites and focused on a specific niche.
- Become active in your community, so that your blog becomes known.
Write articles
Writing and distributing articles has mostly been seen as a way of getting links for SEO purposes. But these links also can bring you traffic from people actually clicking on the links.
Do guest posts on other blogs
This is another way for people to find you without Google.
Think about where your target market hangs out
Figure out where your potential customers are, and be sure that you are there too. This could be at forums, MySpace, LinkedIn, or other sites that are popular in your niche.
Create a tool or some kind of software that is useful to others in your niche
This is a great way for people to find your site. For example, you could create a useful WordPress plugin. Make sure it becomes popular and gets on people’s lists of popular plugins. A good plugin will spread by word of mouth.
Advertise by PPC (pay-per-click) services such as AdWords
This one is a little tricky. AdWords is owned by Google too, and they control who can advertise on it. You might think that anyone can use AdWords to advertise, but in reality they can make it very difficult for you by raising the price you need to pay.
Use other peoples’ mailing lists
You can advertise on someone else’s list. You can either pay for this advertising, or you can offer to advertise them on your list in exchange for them advertising you on their list.
Once you get those people coming to your site, to buy the product you advertised, or for whatever reason, make sure that you get their email address. For sure, whenever you sell someone something, you should be asking for their email address.
Branch out, rather than starting over in a new niche
If you want to expand your online empire, it is often easier to move to a related niche rather than a completely new one. This way, you can link to your new blog from your old one, and since they are related, hopefully your visitors will be interested in the new one too. In this way, you are not just relying on Google for your traffic. You can get traffic to your new blog from your old one.
Create viral content
Create something that people will want to tell others about. Then it will spread by word of mouth and you won’t have to depend on Google to send you visitors. You don’t need to confine yourself to just your blog either. You could create a viral video and post it on YouTube. Just make sure you point viewers back to your site.
Don’t put all your eggs in one basket. Make sure your website or blog will still be getting traffic even if you somehow disappear from Google’s index.
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