Some things to keep in mind when writing WEB contents

In the search engine industry, Content is King!If you want to rank well in the search engines you have to create content...

Content should be informative and useful etc etc. Inspite of this known truth there are many websites that are existing that don't do real justice to their websites.
generally a blog has more of a personal touch or an industrial touch, which many have slang also. Whatever be the scenario, the content to be well written and useful and updated regularly.It doesn’t matter what type of site that you have, it doesn’t matter if your site is B2C or B2B, writing effective web content is not something you just do and push out into the online universe. Content development should be well thought out with consideration of who the intended audience is.
Those 37 things are: -

1. Keep it Simple – don’t try to impress with 5 syllable words.
2. Make use of bullets and subtitles. People like listings.
3. Don’t be Wordy – don’t get fancy, or use wordy intros. This can be an indicator that you have no idea of what you're

talking about.
4. White space is cool.
5. Be coherent – keep it tight and together.
6. Copy of about 400-600 words is ideal for SEO and the long tail of search.
7. Title – Subject – Support - your subject and support material should match closely with your title.
8. Titles should be catchy and informative – click able, and clear.
9. Do not use misleading titles – linkbait or not, don’t lie to the audience, or any fraudulence.
10. Lead in sentences (first sentence or paragraph) should get to the point. Tell the reader what the article is about first thing.
11. More stuff less fluff - Information is better than fluff every time.
12. Make your content somewhat unique - establish a unique perception towards the topic that you are creating content on.
13. Sans serif fonts are easier and faster to read on computer screens (try matching those fonts that help the reader than styling and dejecting the reader).
14. Link to related resources.
15. Regularly update your content.
16. Don’t write content for the sake of writing content.
17. Content should be easy to print.
18. Plagiarism is not cool. Its highly hated, if the author sees that his content is copied else where without his permission.
19. Avoid the sales pitch with informative content.
20. Know who your audience is.
21. Write content that your readers will understand not content that is full of industry jargon and avoid ambiguity.
22. Pictures should be specific and informative, not generic or ad-like.
23. Photos should be relevant to content and sized properly.
24. People in pictures should look friendly and down-to-earth.
25. Always check your spelling. Grammar IS important. Unless you don't want your site considered as being professional.
26. Online press releases should be even tighter and more professional than Web copy.
27. Each page of web content should focus on a single topic (don’t try to over optimize).
28. Like a good songwriter, create content that will stand the test of time. A good song is a good song. A good web page of content should remain a good page of content.
29. Don’t place advertising in the middle of your content (unless you want the reader to never return to your site).
30. Be careful with using humor – some people are easily offended.