Monday, September 17, 2007

Quality Vs Quantity

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This is to explain how the quality matters more than quantity. Let’s say your website has 5,000 pages of content. Let’s say that the total cost for publishing each page is USD100.

Thus, the total cost is USD500,000. Let’s say that you have 100,000 visitors over the
lifetime of these 5,000 pages. Let’s say that the top 20 percent of pages get 80 percent of visitors (just as an approximate example of reality, if it existed).
That means that 1,000 pages are getting 80,000 visitors, and 4,000 pages are getting 20,000 visitors. The ‘cost’ per page for the top 20 percent of pages is USD1.25 per visitor.

The cost per page for the bottom 80 percent of pages is USD20 per visitor. You need to focus on how much each page is costing you and what value each page is delivering. To maximize value, you want to focus on your power-filled content. At a very
basic level, content is judged based on volume of sales. Harry Potter is a huge success because it sells a lot of copies.
If you focus your energies on your killer content and applications, you will be able to show much more value. We come across many websites where people are spending as much time on the low quality, filler content, as they are on the high quality, power-filled content. In fact, we come across quite a few websites where managers are not aware which is the killer and filler content.

Filler content also has hidden costs. A 5,000 page website is more difficult to navigate than a 1,000 page website. It’s harder for the reader to find what they need. Speed and convenience are critical to the success of self-service. The more you clutter your website, the more you slow the reader down.People are more impatient when working on web. If they don't find the information they are searching for, they either press the BACK button, or cut the page, or skip to another topic. This is when your website doesn't fetch what the person wants.

The core objective of content is to drive an action. You need to know that the top 20 percent of your content is really delivering a return. Just because people read a page is not enough. Did they understand it? Did they act the way you wanted them to after reading it?
To get a web page right demands a lot of time and effort. Let’s say you delete 2,000 of those pages I mentioned earlier. Let’s say you invest USD300 per page for the 1,000 killer content, and USD100 per page for the other 2,000 pages. You’re still spending the same budget, but are likely to deliver far more value because you’re focusing on getting the content right that your reader wants.
To maximize value on your website, focus on your killer content and delete your filler content.

Also that a website must speak in a common man's language than in a organization's language. Endless debates about what should and shouldn't be on your website. Remove all the compelling data or any of those things that makes the readers offended.
Remove all the filler content from the website. create a clean website that focuses exactly on what is needed and what the customers need.

SO QUALITY MATTER THAN QUANTITY.

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