IS YOUR COMPANY UNIQUE!!!

Blogging is not just for the tech savvy person, or who is more technical. Today the world of blog has expanded, and even the non-technical person can use it with ease. There are a lots of tools also available to do the job, to an extent that it looks almost like a professional blogger to a non-technical blogger. Blogging is not just about writing, but reading too. Using the power of RSS feeds (RSS stands for Really Simple Syndication) and feed readers, company can search once and subscribe to feeds delivering real-time news and information on your industry and your competition.
If you are already having a website of yours, or are finding any info on a company what do you do? The most expected answer is search through the GOOGLE. On the other hand do we really do the SELF-TEST, of keying words into the google and finding if our company features into all those key words? Many wont be doing this. We can see that our company featuring in the latter half of the page or beyond the 1st page, then you have just made the page, not putting the required effort into it. All those people whose websites are featured in the top slot doesn't remain in the same slot if a regular updation isn't done on it. what we can say is, a web page transforming into a cob-web.
At this stage of fading over the internet, the business owners catch hold of webmaster or design company that created the site. Many a times its not the fault of these people. If regular posts dont go into the web page, what can a designer do?

There are many techniques to raise the ranking of the blog. A simple thing called SEO or the Search Engine Optimization. Along with this, regular posting of Quality contents rises the ranks. Generally 3 to 5 postings makes a good rise in the ranks. As more people find and link to your quality posts, they become more "relevant" to the search engines and the site rises in the rankings. By linking your blog site to your corporate website, you can complete the circle and drive more people through the front door. Of course, simply posting random thoughts about the weather will not attract the masses.
Business blogging is really two-way communication between a business and its clients or potential clients. Blogs provide the platform for your company to become more findable and for the public at large to comment and link to what they're reading. The most common blogging platforms today are: - Blogger(www.blogger.com), WordPress ( www.wordpress.com), and Typepad (www.typepad.com). Although each one have their own strengths and weaknesses, they allow to create and upload at zero or no upfront costs. It might be that we might transform all of our company's (or corporate site) to blog, its the findability or searchability the main concern for which we blog.

Try being different/unique in your approach. like, Share stories that highlight interesting customer service experiences. Share your unique ability to resolve problems and satisfy customer demands. Share what went wrong at what place and how it was fixed by you and what you learnt out of it. Discuss the specialty in the solutions that you provide, or solutions that were special to you/ your company. highlight the special offer that your company is floating. A blog need not be a blog. Some of the photographs that show that not only you care for the customer and provide all the solutions that they need, but also like a cool dude the next door, who can be approached for any help. If your blog is more friendly and sharing informative information, you can be on top. You can also feature all those special thanks that the client gave you, or the talents that your company people have other than expertise in giving the right kind of solutions to the problems at the right time. All these features might really boost the relation of the outsider with the company.