In this age of information overload and web 2.0 marketing, creating a buzz seems to have become the holy grail of marketing. Let the users & fans do the marketing for you, create a buzz about what you do and hey presto, you're a success!
But the one thing that people often miss when it comes to buzz marketing s this...
The product or service which you want to cause a buzz must be worthy of buzz.
Which means that it needs to be one or all of the following...
* Different
* New
* Effective - does what it says on the tin
* Easy to understand & therefore talk about
If what you're marketing is none of these things, then buzz marketing is probably not for you.
But the one thing that people often miss when it comes to buzz marketing s this...
The product or service which you want to cause a buzz must be worthy of buzz.
Which means that it needs to be one or all of the following...
* Different
* New
* Effective - does what it says on the tin
* Easy to understand & therefore talk about
If what you're marketing is none of these things, then buzz marketing is probably not for you.
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