WOMM : Trusted Human Yellow Pages

We believe information we hear from other people, faster than we believe what is written in a brochure or seen on a TV ad, the stories we hear from each other, the hints and tips. We are trusted human yellow pages for each other.
There are a set of people, who want to extract information from the known and good resources. More than this, another inner secret is that, information from a well respected source is reliable and trustworthy, also that, these information are sometimes difficult to access, or hard-work is necessary to obtain the information, so this could be sometimes a kind of shortcut to get information, but it depends on the information, as always these information will not be authentic like a police informer’ as these are all a personal vision about the information. So, a person should also see the information he is getting is also from a person who is genuine, and no such hidden intension lies behind the information. The ultimate truth is that, man believes other’ talk more easily than any website or blog, because its human-nature that believes other person.
More important is the updation of the information. People get either irritated, or bored of stale and repeated information.
WOMM is a tool, that not only marketing and communications folks use, but it crosses all organizational lines including co-workers, neighbors, friends and family, customers and the general public. The important and main feature of WOMM is that, each time we communicate, we build on it, and is clearer on the topic.
What does our WOMM contain? Just what we have in us, or what we want? That’s not all, we must have patience to listen what others want to say, or what others want. It’s meaningless to have loads of information that’s not useful, or that’s not arranged in order that’ll come to use.
One more important thing that has to be kept in mind is that, the information we are getting is not a forced one, but the one, that has come naturally and true information. In today’ world, people have reduced believing in the ads, and a trend is getting set about the transfer of information, by e-mail (from known people, not spam), and blogs of famous people or organization. Transfer of information through direct contact, phone is always there in its place.
Here an important point that one has to keep in mind is that, we must not spread a message that has no personal touch of ours, or if it’s not intended to us.
The Word of Mouth Marketing Association (WOMMA) defines WOMM as “giving people a reason to talk about your products and services, making it easer for that conversation to take place.” Luckily, WOMM isn’t only accomplished through product placement and name dropping in the right places. WOMM can evolve from a customer’s remarkable experience and the marketing message can reach potential customers in the form of referrals from satisfied customers. These positive referrals from existing customers are extremely valuable, and when encouraged by a company, are examples of WOMM at its best.
One of the more provocative ideas that came out of one of the previous week's WOMMA conference in San Francisco was the notion that there are two kinds of WOMM (word of mouth marketing): creationist and evolutionist. Each is legitimate but they spring from different philosophies.
To know more about this, you can go through the video below, and get to know the difference between a creationist and an evolutionist.