Monitoring conversations are campaign impact, identifying what influencers are saying about your products, monitoring reputation and understanding consumer behavior. My focus is less on who is saying it and more on what is being said .I monitor conversations from various related Blogs, forums and other networking sites. There are Blogs and online discussions. Some brands want to know what they are saying about them. I monitor conversations from different sites and build up a brand name for firms.
Everybody changes their opinion because of comments. Also comments are the easiest way for people to connect with each other - you don’t have to have a blog yourself. “Everybody is a customer” It’s a kind of early warning system. And people are still often quite thrilled to get a reply. There’s a difference between just listening and then trying to change people or affect their behaviour.yes it’s about finding the influencers and then treading very very carefully.
Also demographics are very dependent on the types of blogs visited and the type of conversation going on. I think it’s a very human thing - the tools don’t really work, but getting in touch with people and talking to them is much better at pulling out who the most influential are. It’s not just about links; it can be just as much about community activities in real life as much as online. This is absolutely the way to go for larger brands.
2 comments:
"Everybody changes their opinion because of comments"
No... I don't agree with that. We can influence other persons thought to an extent. Great if they change their opinion. According to me, from posting positive comment, we can give people one more dimension to think and sometimes it just telling the truth.
Not really to add on, most people don't change their opinions, but most people react to opinions, yes, its highly possible that people will change their opinions, but the very fact that u are seeing it on a site in print..they may not change their PoV.
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