WOMM, and marketing defenitions

WOMM:

Is a process of recommendations or referrals, for brand-names, products and services. This is highly valued by advertisers, as it is believed to be a valuable source credibility. This is different than normal marketing, where they brand / market their product, whereas in WOMM a credible person / organization refers the product, which holds more weight-age. to do WOMM, they rely on publicly techniques and viral marketing. moreover, WOMM can be used to target the required people, than the entire mass, who may be or may not be interested in it.
a very successful WOMM creates buzz. a buzz is successful, if it creates an intense movement of information, that moves in a matrix format, than a linear one, because, the matter must keep circulating and not grow in one direction.

UNDERCOVER Marketing:

OR also called as stealth marketing. an indirect way to sell thing. like a famous personality endorsing the brand on his image, be it an actor, or a sports personality, or a social worker who is quite famous in the market and the brand matches his image and people go for those products.
An example to this that instead of marketing for a camera, the brand ambassador asks people to click his photo with his camera and see the difference, and then he explains the features to the people. he may also use the technical terms thats there in his area of work, like acting or sports. Thus a camera is introduced in style. Here the brand is sold on the image of the ambassador.

GUERILLA Marketing:

This is similar to undercover marketing. A cheap and low budget promotional marketing, where the audience does not feel targeted. Here obtaining publicity is more important both professionally and personally. here the goods must be delivered. Trust and rapport is important, by understanding customer' needs and deliver what is said. goods for small business, human psychology is predominant here, to experience and guess work.

VIRAL Marketing:

This is a method to spread entertaining message, usually through methods such as web, and e-mail, to large number of people.
methods: face to face communication, phone, text messages, online profile page, blogspot, email.