Buzz marketing:Is a change of information where the marketer targets the unique consumer and the consumer exchanges the information(conversation,mails,messages)rather than the marketer calculating the market trend. Previously ,buzz marketing was not practical in nature where, the information was revealed only to target consumers and then these target consumers through Womm spread to others.
Today's Buzz market is being used in a different way . Market representatives initiate Buzz campaign in chat rooms to their target audience where, they market the product .
Blog , Instant messenger , Forum and Groups are the tools of Buzz marketing campaign , where IM establishes the individuals social netwok.
This electronic Buzz marketing delivers the message easier to quatify and the marketers forecast the Buzz market as a standard component in the market campagin .
The abuse of this electronic market will be its downfall.
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