What is Viral Marketing?

Creating a viral campaign is difficult, if not impossible. Virality is a goal, not a guarantee. The simplest definition of 'viral marketing- is word of mouth or telling someone else about a product or service via e-mail, fax or phone. Viral marketing is currently one of the most powerful marketing tools on the internet and a blessing for small businesses of all types. Branding is an important aspect of viral marketing.

One example of viral marketing is encouraging current and potential customers to tell others about the company's products and services, and in turn encouraging those others to tell even more others.

In simple Viral is a piece of information which goes out as propaganda for any product or service.