Business blogging is undoubted as a tremendous way to build your corporate brand, personal brand, increase traffic on your website and get found in the search engines when people are searching for the products and services that you offer.
However there are some key mistakes you need to avoid if you want to build a credible business blog… By mistakes I am not referring to not posting regularly to your business blog or not engaging in the blogsphere by commenting and linking to other peoples business blog.
Here are three mistakes that business bloggers should avoid:
1. Not branding your business blog
· Ensuring that the name of your business blog connects with your business and the services you offer.
· Making sure that the design of your business blog follows through from your corporate identity. There are many low cost and no cost blogging tools available which one of the reasons why business blogging has become so popular.
· Creating content that meets the needs of your target market and niche – consider your blog as a way to represent your unique expertise in your field.
2. Not connecting your business blog to your corporate website:
· If you have a corporate website make sure that you have a link from your website to your business blog.
· To ensure that you benefit from traffic to your business blog, you can use a blogging platform such as Wordpress.org where you can host your business blog alongside your website.
3. Not adding an about page:
· You might not realise it but your about page on your business blog or website is the second most likely page that people will click through to.
· It is important to have details about you and the teams authoring your business blog as people want to check out who you are – they are genuinely interested in the authors of your business blog and they are also interested in assessing your professional credibility in the areas you are writing about.
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