Does your company need web 2.0 strategies?

It’s now obvious that the Internet has changed considerably in the last half-decade. We have moved from the phase of dot com to a highly interactive platform called web2.0. This new platform is unleashing a wave of innovative products, advanced strategies and new business models. Precisely, web 2.0 has created immense opportunities in the online world. Now the question is; does your company need web 2.0 strategies?

Well, forget running a web 2.0 strategy… I am not even sure if people have actually understood this emerging concept. For many small business managers these shifts appear as if they are beyond their reach. But the fact is; it is not. And the best part is that it’s a zero investment tool to get your message across. Blogging, buzz, viral and word-of-mouth are all a part of this web 2.0. And they can suit any kind of business domains.

This new platform lets you create a relationship. It gives you a chance to provide direct information to customers. You can as well as monitor them and respond to all necessary conversations. For instance, starting a corporate blog can be a low-cost alternative to a corporate web site. Thus, it cuts out the cost of hiring a designer or a developer. At the same time updating the blog is much simpler and quicker.

Creating a simple corporate blog can create goodwill about your service/product and that goodwill, in turn, promotes significant marketing and sales gains.

Corporate Blogging Tips

Corporate Blog Tip #1 (improving the title tag) - feature some neat thoughts on how to come up with a title for your blog. Spend time doing this as; in essence, you will be creating your own Blog Brand.

Corporate Blog Tip #2 (read a bunch of blogs before you start) - the blog search engines are a good start for searching something specific.

Corporate Blog Tip #3 (write in a granular style) – introduce one idea per posting.

Corporate Blog Tip #4 (add comments) - you should always aim to add value to the author's article by leaving thoughtful comments. Don't spam!

Corporate Blog Tip #5 (make yourself accessible) – you can leave your cell phone no or mail id on the site so that anyone can contact you.

Corporate Blog Tip #6 create alert to find out the latest news and tips.

"You should know more about your product than anyone else alive, if you're writing a weblog about it. If there's someone alive who knows more, you damn well better have links to them (and you should send some goodies to them to thank them for being such great advocates."

By Robert Scoble (Author of Red Couch blog – hell)