Conversational Marketing

The perception of the people about marketing is that it has become a tool for pushing messages into heads of the potential clients and anticipates as an interruption or even a manipulation! But conversation marketing techniques has become an old traditional method where companies use it TO interact with the customers rather than judging it as something which has to do WITH the customers. The definition of conversation can be put forward as an interaction between human beings which involves conveying ideas and information, capturing of those ideas from the user end and finally the feedback.

Conversational marketing is an essential tool in the marketing of any business to make a connection with the customers, no matter what the business is selling or whether it is doing online. But it requires several strategies to connect with the customers online and to win the product over the customers with excellent service.

Medium scale businesses can look forward to web 2.0 applications for online connectivity with the customers by using the methods like blogging, social networking and through many other innovative ways.

When internet was launched, the business communication with the clients was just a one way interaction by direct mailers, newsletters etc without anticipating for a feedback from the customers. But in the modern internet era, many innovative ways like blogs, wikis and forums paved the way for a dialogue. Through social networking tools, new products are finding more engaged with the online users and making full use of communities.

Conversations are happening through forum posts, entries in the wikis and comments posted by the readers to the blogs and enhance the creativity and passion along with the interested generated in the customers’ minds. For an effective conversational marketing, the web strategist needs to know the user requirements, the business requirements models from shareholders, sponsors etc and also tools about how technology work in that particular business. The online strategist also needs to know how the company’s services/products are leveraged through blogs, forums and communities or groups in the social networking sites. But the implementation is restricted by human capital, timelines and the effectiveness of the brand which has to be marketed by conversational marketing