What makes a Facebook Official Page work?

This post is for all Facebook enthusiasts who love to market their brand and organization online. As more and more companies jump into the social media bandwagon, Facebook is one channel, marketers cannot afford to miss, let alone avoid.

Every brand wants to create an Official Page or previously called a Fan Page for more visibility and interaction among fans. Social Media Today talks about creation of these Pages. Having an Official Page lets customers and potential customers discuss and offer feedback to the brand/company. It is an excellent method to build conversations and retain the network of people that the brand has built. Facebook Pages have immense business potential and lets brands reap maximum benefits. Though it sounds simple and easy to market on Facebook, it isn't so nor is it rocket science. Strategies must be laid out and followed... There are millions of people out there talking a zillion things! So what is it that gets you the most number of 'likes' and 'friends'?

It is important to talk to your customers with a personal touch. Having many updates can confuse and irritate people. Hence it is advisable to post a minimum of three messages a day. Starting discussions, creating a poll, updating fans about the industry trends, new and upcoming products, announcements, uploading photos and videos of events, interviews, and demos is a great start. Having compelling content that gets readers attention must be given importance. Facebook gives one the advantage of adding FBML tabs that are customized and interactive for the user. There are many more things that can work wonders on Facebook. With Facebook changing the way the world looks at the online world, marketers are making the best use of this amazing platform!

Share your thoughts on marketing on Facebook.