Social Media is a buzz word in today's day and age. The level of interaction among consumers is great in the social media space. But how does one optimize social media?
Social Media like SEO, drives traffic to the website. It is done through various channels and platforms like blogs, communities, podcasts, social networking sites, and microblogging sites among others.
Social Media Optimization is possible when one interacts with the consumers and brings about a two-way conversation. Encouraging consumers to participate is the key. Many brands fail to excite their consumers online. Hence, it is important to know your target audience well. “Who is your target audience?” “Who are you talking to?” and “what are you talking about?” must be paid attention to.
Content is another major factor that gets consumers back to you. Keeping it short and simple is a must. Customizing content and messages for each channel helps. One cannot have the same tone and messaging for both Facebook and LinkedIn. Content creation, thus is an important part of Social Media Optimization. Also, overdoing the marketing strategies online, kills the purpose and goal of the particular brand. Consumers do not like to be told what to do; it has to be done subtly. It is vital to choose the right marketing platform that can help you meet your goals and objectives. Letting others use your content such as subscribing to RSS feeds helps. Letting users bookmark the content and tagging is another way.
Marketers today are seeking to optimize social media in more ways than one. So, don’t just use social media to create buzz, optimize it to your best advantage! And get the brand talking to your consumers, so that they keep coming back for more!
Source:rohitbhargava
1 comment:
Thanks for your guideline and support
SMO has taken deep roots and has established itself to be an important channel for big.
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