There is no dearth for marketers to get their products/services across to businesses and consumers. In the highly connected world, we are all marketing our ideas to people and ourselves. Just when the smartphone is taking the US market by storm, marketers across the globe are investing in the 2-D dimensional bar code called the QR Codes or the Quick Response code.
It’s a Japanese technology trademark of Denso Wave and has been extensively used. With the evolution of smartphones, and digital content a part of our lives, the QR Codes is being extensively used by businesses and organizations. All you need is a bar code reader on your mobile phone which has a camera of course. Take a picture of the QR Code and get information fed into the code. The digital information here can be a link, a picture, video, website, contact details, customer feedback form, instructions, registration details, social media communities and many more!
They are placed on products, magazines, newspapers, catalogues, event venues, you name it! Be as creative and imaginative as possible when it comes to these as they are inexpensive to implement. The expense factor comes into play when marketers risk playing with these codes in a market that is still unaware about its usage and benefits both as a business and a customer.
In India, QR Codes have been initially used by Ford and Mid-Day. Ralph Lauren introduces QR Codes on its clothing and United Airlines used it as boarding passes! Sky is the limit! Businesses today are using technology like never before to reach specific and niche audiences in a short span of time making it profitable for both. The process is also known as tagging.
Advertisers and mobile services are cashing in on the experience here in India. Catch up on the Blackberry ads and look out for more such marketing around you :)
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