What makes a Facebook Official Page work?

This post is for all Facebook enthusiasts who love to market their brand and organization online. As more and more companies jump into the social media bandwagon, Facebook is one channel, marketers cannot afford to miss, let alone avoid.

Every brand wants to create an Official Page or previously called a Fan Page for more visibility and interaction among fans. Social Media Today talks about creation of these Pages. Having an Official Page lets customers and potential customers discuss and offer feedback to the brand/company. It is an excellent method to build conversations and retain the network of people that the brand has built. Facebook Pages have immense business potential and lets brands reap maximum benefits. Though it sounds simple and easy to market on Facebook, it isn't so nor is it rocket science. Strategies must be laid out and followed... There are millions of people out there talking a zillion things! So what is it that gets you the most number of 'likes' and 'friends'?

It is important to talk to your customers with a personal touch. Having many updates can confuse and irritate people. Hence it is advisable to post a minimum of three messages a day. Starting discussions, creating a poll, updating fans about the industry trends, new and upcoming products, announcements, uploading photos and videos of events, interviews, and demos is a great start. Having compelling content that gets readers attention must be given importance. Facebook gives one the advantage of adding FBML tabs that are customized and interactive for the user. There are many more things that can work wonders on Facebook. With Facebook changing the way the world looks at the online world, marketers are making the best use of this amazing platform!

Share your thoughts on marketing on Facebook.

Exploring Twitter!

Twitter is creating waves worldwide, as people today want to share every piece of information. And with such easy access, we have Twitter being used to share what one's pet doggie does, to celebrities' narcissistic behavior to businesses bagging the biggest deals and Twitter being used for humanity and spreading world peace among others.

Discovered in 2006, this micro blogging platform lets users share information in less than 140 characters. Twitter Applications are out there, letting users tap its potential to the fullest. We all love to have a conversation and get it going. With Twitter, one can interact and learn in the simplest and easiest way. We are sure many of you have used some of the Twitter tools to the best of your advantage. Here's some of the Twitter tools that we love!

Twitter monitoring tools
Tweetscan - Allows one to search conversations on varied topics. It also gives a list of popular searches. Also, helps to search people you want to follow by the topic. It offers specific keywords, phrases, and timeframes.

TweetDeck – It’s an easy tool to use and manage conversations on Facebook, Twitter, LinkedIn to name a few. Manage conversations with @replies and direct messages. Follow topics in real-time with saved searches, and see who's following you...

TweetGrid – TweetGrid allows to monitor conversations, hash tags, phrases, people, groups etc. One can participate in conversations and search in real time.

Scheduling tweets
HootSuite - Allows one to schedule tweets through the day. It has loads of interactive features. It is a Twitter interface providing tools that you need.

Twaitter – Lets one schedule tweets, send messages from calendar, reply, send DM, integrates with ping. fm helps send recurring tweets on a daily, weekly, monthly basis translate and tweet in any language, manage multiple Twitter accounts. Soon to be called GremIn.

Twuffer – Compose tweets and schedule for future...

Other Applications you'll love
Tweepler – Enables you to process new followers and categorize them into 'Follow' and 'Ignore. This makes it simple and reduces clutter. This application helps to manage followers and categorize them accordingly, thus saving time. It also gives you Avg Tweets, Total Tweets, Number of Followers, Number Following, and the Followers to Following Ratio.

TwtPoll – Companies such as Vodafone, Yahoo are engaging customer on Twitter via TwtPoll by asking questions on various topics. This helps them receive immediate feedback and acts as a method to showcase value and loyalty among customer and potential customers.

TwitPic – A picture speaks a thousand words! Sharing photos on Twitter is no rocket science. TwitPic lets you share photos with ease.

These are only a few Twitter Applications in the myriad sea of Twitter tools. Go ahead, share with us Twitter tools that you have explored!

Social media statistic for B2B marketers - Video

B2B companies take a lead on adopting social media as compared to B2C companies. " This is mainly because the fundamentals of buying process is changing for B2B companies "

Watch the video to know where B2B marketers has fit in social media ecosystem.



Source:Earnestagency