Google Adwords now considers the maximum CPC set for a keyword to rank your add instead of Actual CPC that was considered earlier.
LSI TOOL:
LSI is a new strategy involving statistically probable and correlation that helps reducing the semantic distance between words. It is a complex strategy but can be easily implemented to perceive the relation between certain words in a paragraph
or in a complete document. This strategy is being used while indexing a page in the database of search engine.
Local Search engine optimization:
This is a connecting with a small market based in and around where your business is based, basically connecting local customers. For example if we have a furniture store and we want to make this known publicly or if want to search a furniture store in a particular area, then this is one of the ways to improve the sales in your locality or to help people track their required business establishment in a particular area. This helps with a selected range of audience.
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