Thursday, January 3, 2008

ABC launches viral marketing campaign for Lost

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lost; oceanic airlines

Check out the billboard in Portland, Oregon for the new season of Lost. A friend of mine, Chris, shot this photo recently.

As
you can see, it's a billboard advertising Oceanic Air, which is the
fictional airline in the series. The billboard includes the website FlyOceanicAir.
Of course, I checked out the website and it is for Oceanic, but it
appears to have been hijacked by a possible new character for the next
season. There's a video message from a guy named 'Sam' who says he is
looking for Sonya, a flight attendant who he also calls his "partner".

Sam's video has flashes of another website, Find815,
which is Sam's personal effort to keep searching for flight 815, the
Oceanic flight which crash landed on the island and started this whole
fiasco. That website has a little challenge for fans-- to find the
differences in two pictures of Sonya. It's pretty obvious, but I'll let
you check it out without spoiling things.

While I thoroughly
enjoy wacky marketing like this, I imagine that a lot of drivers in
Portland fully believe there's a new airline that wants them to fly to
Seoul, South Korea.



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3 comments:

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Great article and discussion!
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