Organic search factors for B2B Marketing websites

Few Organic Ranking factors to consider when marketing B2B websites:

1. Keyword Use in Title Tag - Its better to use as many keywords as possible in the whole article, but more preferable is all the required keywords are there in the beginning of the article, as it makes the process of crawling(by the search engines), give you preference to your competitors.

2. Anchor Text of Inbound Link from External Sites - a key factor for Google is IBL (Inbound Linking). Having keywords in the anchor text of links that link to your web pages (and not just your home page). Its not only necessary to have the required
and important keywords in our article, but it should also be prominently available in the other links that we have linked to our article. This also means that we must link only more related links to our article. This adds more weight to our article.

3. Keywords of Page Text - keyword density helps communicate. The more repetition of the keywords, the better opportunity for a better rank.

4. Keywords in H1-H6 headline tags - having keywords in heading tags again helps communicate the theme and topic of your site's pages. The better appearance of the keywords, the crawling becomes more predominant to our article, and ours will be
the more crawled article.

5. Unique Content - having unique content with unique page titles that focus on less competitive key phrases can boost your organic search rankings. Though not always, if we have unique topics thats less talked about by others, ours will be in the top of the list in the listed articles. We should talk more in reality about the contents than just the hype.

6. Web pages that use very few parameters in the URL - Its always better to have a URL thats easy to read and remember than a very long alphanumeric URLs. Smaller URLs are easily crawled.

7. Age of Site - the longer that your site has been around the more authoritative it should be right? Well not exactly but the search engines tend to think so.

8. Global Link Popularity of Site - similar to the above point, sites that have similar themes and are linking to your site will have a positive effect on your rankings. Its just not what we links we attach to our articles, but also others that link our URL to theirs.

9. Keyword use in the domain name - enhancing the topic/theme of your page and website as a whole.

10. IBL Link Popularity within the Site's Internal Link Structure - internal pages that are relevant and have quality external links pointing to them can help rankings for other internal site pages that they link to. Its just not the right content filled links that add value to our articles and increase ranks, but also those links that have high status (rank) if gets attached to our article, this drastically boosts the rankings of our article.

11. The number of click through on your SERP listing - Its just not that if more people click our link our ranks rise, but there are few hidden facts attached to it. Its more important to have clicks, but if the clicks to the URLs are relevant to
what they are searching, give them more point than plain visits. Also more important is that if the link gets a repeated or more spam-click, then instead of good ranks, your URL lands into a engine filter, where the rank falls terribly.

12. Using keywords in bold or strong tags - obviously there is a reason why a phrase is bolded. It's to get a stronger point across. The search engines are smart enough to pick up on this as well.

13. New content or updating old content - while this may only have a temporary ranking benefit, adding new optimized content can receive temporary success in rankings. If the page generates enough link interest the ranking effect may be longer
lasting.

14. Optimize pages for less competitive terms - So long as your pages are informative and useful, optimizing for less competitive terms can help you enjoy top organic rankings.

15. Beware of your paid efforts cannibalizing your organic rankings - if you are doing well in the organic listings, you shouldn't necessarily enhance your rankings by having a paid listing for the same phrase.

16. Inbound Link Quantity - You may have very few links, but if they are powerful enough can boost the ranking, than having too many links that are irrelevant or less relevant, which can pull down the ranking.

17. Rate of New Inbound Links to Site - the use of link baiting is an effective way to "naturally" build your link inventory. The search engines reward sites that naturally build their external link inventories from other relevant sites.

Some things to keep in mind when writing WEB contents

In the search engine industry, Content is King!If you want to rank well in the search engines you have to create content...

Content should be informative and useful etc etc. Inspite of this known truth there are many websites that are existing that don't do real justice to their websites.
generally a blog has more of a personal touch or an industrial touch, which many have slang also. Whatever be the scenario, the content to be well written and useful and updated regularly.It doesn’t matter what type of site that you have, it doesn’t matter if your site is B2C or B2B, writing effective web content is not something you just do and push out into the online universe. Content development should be well thought out with consideration of who the intended audience is.
Those 37 things are: -

1. Keep it Simple – don’t try to impress with 5 syllable words.
2. Make use of bullets and subtitles. People like listings.
3. Don’t be Wordy – don’t get fancy, or use wordy intros. This can be an indicator that you have no idea of what you're

talking about.
4. White space is cool.
5. Be coherent – keep it tight and together.
6. Copy of about 400-600 words is ideal for SEO and the long tail of search.
7. Title – Subject – Support - your subject and support material should match closely with your title.
8. Titles should be catchy and informative – click able, and clear.
9. Do not use misleading titles – linkbait or not, don’t lie to the audience, or any fraudulence.
10. Lead in sentences (first sentence or paragraph) should get to the point. Tell the reader what the article is about first thing.
11. More stuff less fluff - Information is better than fluff every time.
12. Make your content somewhat unique - establish a unique perception towards the topic that you are creating content on.
13. Sans serif fonts are easier and faster to read on computer screens (try matching those fonts that help the reader than styling and dejecting the reader).
14. Link to related resources.
15. Regularly update your content.
16. Don’t write content for the sake of writing content.
17. Content should be easy to print.
18. Plagiarism is not cool. Its highly hated, if the author sees that his content is copied else where without his permission.
19. Avoid the sales pitch with informative content.
20. Know who your audience is.
21. Write content that your readers will understand not content that is full of industry jargon and avoid ambiguity.
22. Pictures should be specific and informative, not generic or ad-like.
23. Photos should be relevant to content and sized properly.
24. People in pictures should look friendly and down-to-earth.
25. Always check your spelling. Grammar IS important. Unless you don't want your site considered as being professional.
26. Online press releases should be even tighter and more professional than Web copy.
27. Each page of web content should focus on a single topic (don’t try to over optimize).
28. Like a good songwriter, create content that will stand the test of time. A good song is a good song. A good web page of content should remain a good page of content.
29. Don’t place advertising in the middle of your content (unless you want the reader to never return to your site).
30. Be careful with using humor – some people are easily offended.