SEO: PART 5

MONITORING:

Monitoring is basically getting back to the article after few days/weeks of posting of articles, so as to assess ourselves. This helps in auto correction of our article from our angle angle with a fresh vision.
There are three basic yet critical steps to the monitoring process. They are:
1. Monitoring your rankings
2. Monitoring links
3. Monitoring changes in the search engine environment

1. Monitoring your rankings: This can be done in a number of ways, either manually, or using softwares, or online services to check the ranking.

2. Monitoring links: It's a good practice to schedule weekly checks of how many backlinks you have detected by the major search engines and also check to see how many your main competitors have. While you should always be generating more inbound
links for your site whether you see your competitors doing so or not,thinking that a silent shore can create a greater threat. So always be careful in monitoring and never stop or show any slack from your side.

3. Monitoring changes in the search engine environment: The last thing you will have to monitor is for changes with the search engines themselves.This means what internal changes are done in the site itself, like the search engine algorithm

THE EXTRAS:

Some of the important things that has to be kept in mind are:
* their position
* their PageRank
* their Alexa rank
* the total number of backlinks to their site as seen by Google
* the number of their site pages indexed by Google
* their keyword density for the targeted phrase
* their title
* their H1 tag
And if you are looking at a more detailed angle, then it must include:
* the backlink URL
* the backlink domain
* the IP address of the backlink
* the PageRank of the backlink from that page
* the specific anchor text use for that backlink (or a note whether it was an image)
* the title of the page linking back
* the Alexa rating of the page linking back
* the top three keyword focus' of the page linking back
* the number of links pointing to that page
* the number of outbound links from that page

SEO: PART 4

WEBSITE SUBMISSIONS:

Here are some common misconceptions that are often believed about search engine submissions:

1. You need to submit your website often to keep it indexed by the search engines
2. You need to submit your website to thousands and thousands of search engines to get decent traffic
3. Submitting your website often will keep you at the top of the search engine rankings


1. Meta Tags Generator Tool:
Some think that the meta tags are not that important, but the search engines think otherwise.A META Tag is the hidden text placed in the HEAD section of your HTML page.Its very important to have a good meta tag + the title + contents for a better rank. The Meta Tags Generator Tool is a search engine optimization tool that allows webmasters and web marketers create Meta Tags – including Meta Title, Meta Description and Meta Keywords within a flash of a second.This Meta Tags Generator Tool will make it more easier to include the meta tags on the pages of the website.

2. Sitemap Builder Tool:
This is used to ensure a complete spidering and indexing of the website. This work is done with the help of a sidemap builder tool.
The sitemap tool does the following:
2.1. Table of contents - Site information and timestamp that the sitemaps were created
2.2. Broken Link Report - Web pages that link to, or contain links to pages that do not exist
2.3. Listing of non http links - these include links such a javascript links, etc.
2.4. Sitemaps for websites - Creates sitemaps that can be included into your website for bots and visitors
2.5. Mimetype URL stats, Sitemaps Stats ...

3. Link Building Tool:
This is a critical component when you're trying to attain top search engine positioning. Some of the link-building techniques are:
3.1. Reciprocal link building
3.2. Directory listings
3.3. Non-reciprocal link building tactics
3.4. Tools to maximize your efforts

3.1 Reciprocal link building: this is basically a "you post mine then i will post yours". generally the link is any-and-all sites willing to link to them. This is not a good practice.
There are some of the basic rules that has to be followed when exchanging links:
3.1.1 Relevancy is more important than PageRank
3.1.2 Check and make sure the recips aren't being blocked
3.1.3 Link pages with more than 50 links aren't worth exchanging with
3.1.4 Prepare for the future

3.2 Directory listings: Having your website listed in quality directories is perhaps one of the most valuable things you can do for it in regards to inbound links.Directories link DMOZ and Yahoo! hold significant weight. Google draws it's directory results from DMOZ and Yahoo!

3.3 Non reciprocal link building tactics: Some of the most important techniques that are required to build the non reciprocal links are:
3.3.1. Articles
3.3.2. Press releases
3.3.3. paid links

3.4 link building tools: As the link building tools is very important to improve search engine positioning a number of tools is built to support this. Some of the important link building tools are :
3.4.1 PR Prowler
3.4.2 Total Optimiser Pro.

SEO: PART 1

THE TOP 10 ASPECTS FOR A SEARCH ENGINE POSITIONING CAMPAIGN

1. Keyword selection
2. Content
3. Site structure
4. Optimization
5. Internal linking
6. Human testing
7. Submissions
8. Link building
9. Monitoring
10. The extras


KEYWORD SELECTION:

This is the most important step in the optimization process. If the exact keyword is not selected, then you will not maximize the ROI on the campaign. Keyword is not just about selecting the most searched words (or phrases), but select those that produces a good ROI for time and money. If the keywords that we are using are more scrolled than using what people search for, this increases the rank to a greater extent. There are cases that sites having highest number of searches is not necessarily the best target for your business.
At this point of time comes 2 things SEARCHES AND CONVERSIONS. It doesn't make sense to a business that gets great number of search and very little or no conversions. even if the search is little, and most of them are getting converted makes things working.

tools:
How do you know which phrases are even searched? Fortunately there are a couple great
resources out there to help you find out how many searches are performed for specific
phrases.
Some of them are:
1. The Overture Search Term Suggestion Tool (Here it doesn't recognize between singular and plural, mis-spellings ... are all lumped together)
2. WordTracker (the above disadvantage is overcome,but not mis-spellings)

keyword tricks:
Some of the common tricks that works sometimes are:
1. Think like a layman:
Think as if that you are not familiar with the industry. This helps in finding those keywords that a layman might search for, else we end up in putting those technical terms that a layman may not be aware of on a common platform.
2. think like an expert:
On the other side think like an expert who would search for those words who is in that same industry. There could be some of the words that are not used and can stand apart from our usage.
3. Dont target too many keywords:
Its a good idea to have many keywords in the kitty, but select only the gems, not some ordinary stones among them, else we might miss those that are actually required for our business. keeping focussed on the keywords will help in ranking our site higher always, than having too many and poor ranking.
Its always good to test the keywords through pay-per-click engines. Set up an account with a PPC engine and bid on the phrases that you would like to target. One most important thing that has to be kept in mind is that, these doesn't produce the best phrases, as the way these work is different than a search engine. So its not evident that the top rated keyword produces the best return, or not-so-sought-after word wont produce results.

CONTENT:

The content should have the following properties:
1. Unique and well-written:
2. Articles with links

1. Unique and well-written:
There is no alternate to a very well written content. it not only increases the number of visits, but also can help in bringing more links to your site that will again help increase your rank to a much greater extent. Its more important to put it there what the reader wants from your site, or what he expects. The internet is such a medium where you have to write to a person whom you don't know or his reactions. Here we must not actually sell our product, but must put it in such a way that entices people to come and purchase our product. The quality in the content converts the intended buyer to buy. a buyer if has decided to buy will buy, but with you there are many people who are standing in the competition to sell their product online. Its the content thats presented in the most impressive way that makes the buyer buy your product than from elsewhere. The content should just not speak, but should speak in totality from all angles, the question that the intended person could ask and wants to know. If your site has all these details answered and the best deals that around, be 100 % sure that this click can become a good conversion. With the technology thats getting along every person searching on the net knows what to search for and in multiple sites. once he lands in your sites and if he feels spending more time on your article or registers to your site, be almost sure that this click might turn into a conversion. The more time spent on a page means that your site is instilling a sense of trust, and this turns to your advantage.
If at any stage the visitor feels that he is not getting the information he is searching, or he has to do a research where to find it, he just comes out. The site should be organized in such a way that, its orderly presented, yet searcheable, and is appealing, and the visitor need not crack his head to search the information he wants. If we are keeping all informations grouped, then the grouping has to done is such a way that it indicates what each heading says, and where he gets what he wants. This categorizing is the most critical thing that makes the visitor hover the site for a longer time, else it take no time for him to exit. This planning has to be done more carefully and in a much better planned manner.
Also we have to make sure that at no point of time any page has the same content, or that leads to the same page. There has to be a revamp of the sites once in a while, but not too often, because a sea-change will make the engine spider consider it as a new site than old one, and the rank may vary or fall (chances of rising is bleak). If the engine spiders visit quiet often for the contents rank rises. but on the other hand if it visits for the unnecessary changes made else where, the ranking drop drastically.
One more important thing that has to be kept in mind is to proof read the contents, especially with those who are neutral or in line with the content. this helps in knowing what people want and on the other hand helps refining the content and also earn that extra buck. Along with writing articles to our website, writing articles to other sites can improve our incoming links, earn us a little money, our commitment and efficiency also increases.

Organic search factors for B2B Marketing websites

Few Organic Ranking factors to consider when marketing B2B websites:

1. Keyword Use in Title Tag - Its better to use as many keywords as possible in the whole article, but more preferable is all the required keywords are there in the beginning of the article, as it makes the process of crawling(by the search engines), give you preference to your competitors.

2. Anchor Text of Inbound Link from External Sites - a key factor for Google is IBL (Inbound Linking). Having keywords in the anchor text of links that link to your web pages (and not just your home page). Its not only necessary to have the required
and important keywords in our article, but it should also be prominently available in the other links that we have linked to our article. This also means that we must link only more related links to our article. This adds more weight to our article.

3. Keywords of Page Text - keyword density helps communicate. The more repetition of the keywords, the better opportunity for a better rank.

4. Keywords in H1-H6 headline tags - having keywords in heading tags again helps communicate the theme and topic of your site's pages. The better appearance of the keywords, the crawling becomes more predominant to our article, and ours will be
the more crawled article.

5. Unique Content - having unique content with unique page titles that focus on less competitive key phrases can boost your organic search rankings. Though not always, if we have unique topics thats less talked about by others, ours will be in the top of the list in the listed articles. We should talk more in reality about the contents than just the hype.

6. Web pages that use very few parameters in the URL - Its always better to have a URL thats easy to read and remember than a very long alphanumeric URLs. Smaller URLs are easily crawled.

7. Age of Site - the longer that your site has been around the more authoritative it should be right? Well not exactly but the search engines tend to think so.

8. Global Link Popularity of Site - similar to the above point, sites that have similar themes and are linking to your site will have a positive effect on your rankings. Its just not what we links we attach to our articles, but also others that link our URL to theirs.

9. Keyword use in the domain name - enhancing the topic/theme of your page and website as a whole.

10. IBL Link Popularity within the Site's Internal Link Structure - internal pages that are relevant and have quality external links pointing to them can help rankings for other internal site pages that they link to. Its just not the right content filled links that add value to our articles and increase ranks, but also those links that have high status (rank) if gets attached to our article, this drastically boosts the rankings of our article.

11. The number of click through on your SERP listing - Its just not that if more people click our link our ranks rise, but there are few hidden facts attached to it. Its more important to have clicks, but if the clicks to the URLs are relevant to
what they are searching, give them more point than plain visits. Also more important is that if the link gets a repeated or more spam-click, then instead of good ranks, your URL lands into a engine filter, where the rank falls terribly.

12. Using keywords in bold or strong tags - obviously there is a reason why a phrase is bolded. It's to get a stronger point across. The search engines are smart enough to pick up on this as well.

13. New content or updating old content - while this may only have a temporary ranking benefit, adding new optimized content can receive temporary success in rankings. If the page generates enough link interest the ranking effect may be longer
lasting.

14. Optimize pages for less competitive terms - So long as your pages are informative and useful, optimizing for less competitive terms can help you enjoy top organic rankings.

15. Beware of your paid efforts cannibalizing your organic rankings - if you are doing well in the organic listings, you shouldn't necessarily enhance your rankings by having a paid listing for the same phrase.

16. Inbound Link Quantity - You may have very few links, but if they are powerful enough can boost the ranking, than having too many links that are irrelevant or less relevant, which can pull down the ranking.

17. Rate of New Inbound Links to Site - the use of link baiting is an effective way to "naturally" build your link inventory. The search engines reward sites that naturally build their external link inventories from other relevant sites.

Free Links to your Blog: Enhance your Blogging Efforts

Networking is a very significant concept of free marketing. When you visit an auto blue book site, you get all the information about insuring your car, banks, and financial institution who consider you eligible for a loan. Therefore, you have entered a market with a specific purpose and getting other information that could be relevant to serve your requirements.

Links are thus crucial to the success and sustenance of a site or blog. The web traffic rises if people find all that they are searching for, in your blog. This is effort saving for the prospects and they will be happy to find a comprehensive site that acts as a web-blog supermarket. Also WOMM, buzz marketing adds more value to it.

The best way to get traffic to your blog is thus to link up with other sites in a way that these will route traffic from their sites to your site every time. This is best done by the resource hook strategy where other sites link up with your site/blog for its content and quality irrespective of the fact whether your site has their links or not.


To make your business efforts cost effective you need to design your blog/ site carefully to draw in free links from similar bloggers. Exclusive, relevant, specific and exhaustive content, updated regularly and that incorporates relevant humors that supplement the seriousness of the content is the best way to attract them.Your efforts should be skillfully targeted towards convincing your competitors to consider you as useful resource that they have to link up to, to increase their web traffic.

Linking is also a deciding factor to judge the SEO efforts. Search engines rank and rate your site/blog high if other sites have linked you up in their web pages. Your rank tends to high if there are more links pointing towards your blog/site than the number of links that you are using in your blog/site. One-way links are more favored than reciprocal links while indexing your site. Quality of the links is equally important. It is always favorable that the links are coming from similar blogs related and relevant to your blog content.

You need to have your USP and an endearing formula to get free links from similar entrepreneurs striving to establish their presence in field of net marketing. You should be able to provide with adequate resource on the niche that you and many related blogs in the similar business domain are discussing right now. If you are successful in portraying yourself as a value added resource to your competitors then your competitors will link you up immediately to bump up their traffic flow.

You could be a quick comic relief, a blog that nurtures humor subtly, relevant to the current topics and discussions apart from the serious contemporary articles. This is adding extra spice or garnishing your blog with the flavor that many prospects look for in their untiring search for content. Comments and posts on current topics connected to your business is the best way to establish your position as the thinker-leader.